en
Ralph Lauren is one of the most iconic names in American fashion: a universe of style weaving together apparel, lifestyle, and aspiration for over fifty years. In the Gulf market, the brand was going through a phase of strategic expansion — with the opening of the flagship store at Dubai Mall as the centerpiece of a deeper positioning across the region.
Between 2008 and 2010, the Gulf media landscape was going through an unprecedented transformation: Harper's Bazaar Arabia had just launched (2007), and Grazia Middle East, Hia, Layalina, Jamalouki, and a constellation of regional magazines were building an entirely new luxury editorial ecosystem. Being on those pages at that moment meant entering the market the right way.
Our role was to build and hold down media relationships across the region, positioning Ralph Lauren as a style reference in the Gulf through editorial, relational, and experiential work on multiple levels.
In the Gulf of 2008, luxury was rewriting its own grammar. Being there — with the right media, at the right moment — wasn't just PR. It was strategic positioning.
"PR and media relations support for Ralph Lauren across the Gulf market during the years of the Dubai Mall flagship opening — from editorial pitching to private dinners, from press days to the New York press trip."
Every great achievement starts with a well-constructed strategy
