Abu Dhabi office opening
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HUB FOR Made in Italy
Institutional · Made in Italy · United Arab Emirates
Project Profile
Italiacamp · Hub for Made in Italy
Client
Italiacamp · Hub for Made in Italy
Sector
Institutional · Made in Italy · Economic diplomacy
Market
UAE · Dubai and Abu Dhabi
Offices
Dubai Downtown · Abu Dhabi
Type
Integrated communication · B2B · Institutional
Mayor's Role
Strategy · Lead Gen · Content · Events · Web · Social
Italiacamp · UAE
01 —
Overview
The project and the mission.
Hub for Made in Italy is the Italiacamp platform dedicated to positioning the Italian country-system in the United Arab Emirates, with two operational offices in Dubai (Downtown) and Abu Dhabi. A structure connecting Italian companies, Emirati institutions and the local ecosystem, capturing opportunities in key sectors such as energy, food, fashion, design and technology.
The Emirates are one of the most competitive markets in the world for attention and credibility: every country promotes its excellence through established institutional structures and substantial budgets. Positioning an Italian project in this context requires editorial consistency, the ability to execute on major international trade shows and a communication system that works online and offline across two cities.
Mayor Digital has supported Italiacamp as an integrated communication partner throughout the entire project cycle: from the launch of the Abu Dhabi office to the daily management of websites, social media and paid campaigns, all the way to operational support for events like ADIPEC and Gulfood.
Active offices
2
Dubai Downtown and Abu Dhabi: structured presence across both Emirati markets.
Trade shows covered
2+
ADIPEC and Gulfood: the two most relevant events in the Emirati calendar.
Active channels
7
Lead gen, content, events, web, social, PR and media partnership: integrated and in sync.
Online and offline, Dubai and Abu Dhabi, a calendar that never stops: we built a communication infrastructure that works every day for Made in Italy in the Emirates.
The Offices
The offices, the project.
scroll to explore
Networking · Dubai
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Event · Dubai
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Event · Dubai
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Event · Abu Dhabi
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The moment
the moment that matters.
The outcomeThe launch of the Abu Dhabi office.
The opening of the Hub's second office in Abu Dhabi marked the moment of consolidation of the project on the ground. We managed the launch event organization and the entire communication strategy: invitations, press management, content for official channels, editorial coverage before, during and after.
A milestone that turned Hub for Made in Italy into a structured Italian presence across the two main Emirati markets.
02 —
Scope of Work
What we built together.
"From strategy to daily execution: lead generation, editorial content, international events, web development, social media, media partnership. An integrated package that turned the Hub into a reference point for Made in Italy in the Emirates."
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Key Tasks
The work that made the difference.
Lead generation with Meta Ads and Google Ads
Paid campaigns across the two Emirati markets, with audiences built to capture Italian companies interested in expanding into the Gulf and local operators looking for Italian partners. Creatives and copy adapted to both audiences, always within the Hub's institutional visual framework.
Paid MediaArticles, press releases and editorial content
Continuous writing of articles for both websites, press releases to launch partnerships and institutional announcements, editorial content for thematic campaigns. All in Italian and English, consistent with the project's voice.
Content & PRSupport for international trade shows and events
Operational and communication support at the major events in the Emirati calendar, including ADIPEC, the global event for the energy sector, and Gulfood, one of the world's largest food trade shows. Pre-event communication, on-site presence, editorial follow-up.
Event SupportOrganization of the Abu Dhabi office launch
Full direction of the second office opening event: invitations, press management, official content, editorial coverage before, during and after. A turning point in the project's positioning.
Event ManagementWebsite management and feature development
Maintenance and updates of the two institutional websites. Development of new features to improve the user experience, from thematic area navigation to dedicated pages for events and partnerships.
Web DevelopmentSocial media management
Daily management of the Hub's social channels, with editorial plans aligned to the institutional calendar, live event coverage and graphic production in the project's visual style.
Social MediaMedia partnership
Mayor Digital is the media partner of a company based in Dubai and Abu Dhabi: a relationship that has strengthened the network around the project and multiplied visibility across the two markets.
Media Relations
