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Case Study · Mayor Digital
ALISEI – Advanced Life Science in Italy is the National Technology Cluster established by the Ministry of University and Research to connect the world of research with the pharmaceutical and biomedical industry. With over 200 members across universities, research centres, companies and institutions, ALISEI is the voice of life-sciences innovation in Italy.
TEDxTorino is one of the most anticipated scientific and cultural events in Italy, hosted every year at Teatro Regio in Turin: an audience of thousands, a cross-cutting and highly engaged crowd, and a showcase of major relevance for anyone bringing complex ideas to a broad public.
President Massimiliano Boggetti's participation in TEDxTorino was a strategic opportunity to position ALISEI as a cultural — not just institutional — point of reference within the Italian innovation ecosystem. Mayor Digital supported the entire journey: from building the message to the stage presence, through to amplifying the results.
From the initial brief to the TEDx stage: we built an idea, turned it into a speech, and brought it in front of thousands of people.
"How will life-sciences technologies change our existence?" — Massimiliano Boggetti's talk at TEDxTorino, available on the official TEDx Talks channel. A moment that turns ALISEI's technical expertise into an accessible story, capable of reaching a global audience.
Watch the video →"From brief to audience: messaging, speaker positioning, pre- and post-event content strategy — a complete journey to bring ALISEI to the stage that counts."
Every great achievement starts with a well-constructed strategy
